Compare and Contrast of Supermarket-Free-Samples for Students

Question: Comparison and Contrasting features that a traditional and Contemporary Supermarket has in store in an Irish Town. Answer: Introduction The following secondary research is based on the comparison and contrasting features that a traditional and contemporary supermarket has in store in an Irish Town. The scenario shows that Marian is a proud owner of a traditional supermarket in the town and enjoys a large group of loyal customers and a strong brand of nationality. The most important thing which increased her confidence much more was the loyal and trusted workforce that formed the pillar of success for her supermarket (Gmez, Jimnez Perdiguero, 2015). However she started to notice stark differences on the arrival of a discount store in the town as loyal customers were now turning towards the discount stores and she had the fear that her supermarket would soon be shutdown if she does not discover the real truth behind such a behavior of the customers. Background The research plan has been constructed by the researcher to derive the exact reasons for the popularity of the discount stores in the mentioned case and also to point out the main highlights or the problems that cripples Marians supermarket (Orhun, 2013). The research will help to identify the real gaps which are needed to be covered to make the business successful. The research was based on the use of secondary sources of information collected from the survey conducted by a neutral non government agency. The secondary information thus derived was useful as it helped to compare and contrast the supermarket with the discount store. Research Problem The main problems of the particular scenario are; Not offering attractive discounts on products Discount market tend to offer a high value for the goods that help to attract people Research Objectives The goal of the research plan is lay out a detailed plan on how the supermarket owned by Marian can again attract customers and provide a tough competition to the discount store (McQuarrie, 2015). It must find out the problems and then find out the effective ways to deal with such problems. The researcher must also find out whether the discount store is having a niche customer list or is able to attract a whole group of customers under its fold (Sarstedt Mooi, 2014). Methodology The research was conducted based on focusing on a particular group of individuals and such researches generally falls under Qualitative research category. The secondary research was based on the findings of the primary research which considered a healthy population among a large group and took note of all the feedbacks derived from the primary survey. Research Design To obtain a background information about the details of the supermarket as well as the discount store. Innovate and implement new ideas for the old supermarket. Apply the latest strategies to maintain a competitive strength in the market. Data Collection Method The Information was collected through a popular survey that took into consideration a number of different facts focusing on the main topic of the research. Sample Size The sample of the primary research was considered from a large group of people who were daily shop hoppers and visited both the stores regularly. The researcher also considered some people who were occasional visitors to these stores. A sample size of 50 individuals out of a total of 350 was considered for the final survey. As mentioned earlier the secondary research was based mainly upon the survey, however there were many other sources like government data, data from other organizations which helped in the formulation of the following research. Conclusion The research plan is just a short step towards the determination of the problems that can destabilize the old supermarket. The researcher will have to chalk out something large and more organized to make sure that it provides the best possible solution to the problems that currently exists References Gmez-Lobo, A., Jimnez, J. L., Perdiguero, J. (2015). The entry of a hard discount supermarket: price effects/La entrada de un supermercado de descuento duro: efecto sobre precios.Investigaciones Regionales, (31), 143. McQuarrie, E. F. (2015).The market research toolbox: a concise guide for beginners. Sage Publications. Sarstedt, M., Mooi, E. (2014). A concise guide to market research.The Process, Data, and. Orhun, A. Y. (2013). Spatial differentiation in the supermarket industry: The role of common information.Quantitative Marketing and Economics,11(1), 3-37.